This is because the manager is responsible for defining the employees’ work environment, creating an atmosphere that will lead to employees’ contentment. If the key to a successful business is the satisfaction of its employees, then what’s the key to that satisfaction? Ensuring that employees are satisfied in their roles is a sure-fire way of creating such a workplace.

So, in order to be successful in the long term, companies must build strong workplaces where performance is consistently high. A satisfied, engaged employee is more likely to save energy (by, for example, making sure to turn off the lights) and negotiate prices, and less likely to steal from the company.įinally, such engaged employees will probably also stay longer with the company, and are more likely to be friendlier towards customers because they care greatly about how the company is perceived. The key lies in satisfied employees: the more satisfied an employee is, the more she’ll contribute to building and maintaining a strong workplace.įor one thing, satisfied employees are more engaged in their work, and because of their stronger commitment they greatly contribute to higher productivity.Īnother reason is that employees’ commitment often has an indirect effect on company profits. So, how can a company create such a strong, high-performing workplace? Growing such a loyal customer base requires that those customers feel satisfied with a company’s excellent products and services. Such a stream is not generated by techniques like slashing prices or opening a new location, but is the result of a growing base of loyal customers.

The success of any business can be based only on a revenue stream that’s robust and sustainable. In other words, at the heart of a successful business is a strong and high-performing workplace. In fact, a successful business – one which can sustain growth – can be based only on consistently good performance, which has much more to do with how things are managed within the business.

There are many ways to increase revenues for a company, yet most of these techniques result in only short-lived growth.

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